This principle is anchored in the corporate culture that our founder Yuanming Chu has established and lives every day with our international team. When she launched Alpha Variance Solutions in New York in 2015, she had her work cut out for her. Yuanming had to prove herself in the male-dominated IT industry and, at the same time, as a start-up against the mostly larger established Microsoft partners.

The fact that she succeeded quickly is due to Yuanming’s determination, coupled with the many years of Microsoft project experience, which she has gained at various Fortune 500 companies. She also incorporated her core values into a corporate philosophy that gives us sustainable competitive advantages. In this interview, Yuanming Chu and our Marketing Manager explain the concrete benefits for customers that result from a sustainable approach.

Yuanming Chu: Entrepreneur with Charisma

Raised in China, Yuanming earned a master’s degree in electrical engineering in the U.S. and then entered the IT industry. In addition to different cultural backgrounds, she was shaped from an early age by the realization that her enthusiasm for technology allowed her to fall outside of female role stereotypes. ”

As exhausting as these experiences were at times, they helped me develop a great openness to people of all cultures and a clear eye for details and nuances,” the entrepreneur looks back today. In a short period, Yuanming succeeded in putting Alpha Variance Solutions on the road to success and becoming certified by Microsoft as a Gold Partner for the licensing, implementation, and support of Dynamics 365 products.

More and more customers – primarily from the retail, service, and manufacturing sectors – are relying on our president’s talent for tailoring Microsoft’s business management software to their individual needs. “Since Microsoft only provides a standardized ERP base platform, each implementation project requires an intensive examination of the customer’s requirements,” emphasizes the experienced Dynamics solution architect. Instead of selling products according to “schema F,” Yuanming uses her expert intuition to translate the customer’s wishes into the appropriate blueprints.

A new Branch Office Opened in Düsseldorf

Openness, cultural diversity, and trust: These are the values we are pursuing as our global team expands. In addition to the New York headquarters and the offshore development and support center in India, a branch office was recently opened in Düsseldorf to promote growth in the European market.

Zoe Abulzahab: Marketing Professional with Principles 

Zoe Abulzahab’s mission is to introduce European SMEs and NGOs to our corporate culture, which is based on commitment and honest service. She didn’t think twice when she was offered the job as Marketing Manager for the European region: “IT consulting is an extremely exciting business. I’m also fascinated by the honest and personal style of communication we have with our customers and partners, as well as with each other.”

Zoe is convinced that, in addition to professional expertise, it is precisely this cultural openness that allows her company to score globally: “It is a megatrend in the working world to promote the conscious handling of diversity.” Zoe sees an opportunity for herself to put the knowledge from her studies on “Global Business & Sustainability” and her interest in sustainable business into practice at Alpha Variance Solutions. Her master’s thesis focused on the impact of gender equality on the sustainability and performance of publicly-traded IT companies. As a woman-owned consulting firm, she sees Alpha Variance Solutions as a vivid example of a direct correlation: “With Yuanming’s customer-centric project approach, we get the most out of Microsoft’s ERP suite.”

Learn more about our sustainable efforts in this blog.